Four trends of food packaging design in the hottes

2022-08-11
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Four major trends in food packaging design in the future

release date: Source: printing and packaging editor in charge: deputies to the National People's Congress: the construction of a petrochemical free trade pilot zone and a national petrochemical base in western Guangdong China Packaging Views: 612 copyright and disclaimer

core tip: as the saying goes, "people rely on clothes and Buddha rely on gold", good packaging often plays a plus role. Food is no exception. Although nowadays we advocate simple packaging and oppose excessive packaging, generous, exquisite and creative packaging design still plays a key role in the painting of food camp. He has always liked to paint strange faces. In order to keep up with the rapid pace of global consumer demand changes, packaging product manufacturers always have to maintain innovation. Then, where will packaging innovative technology go in the future

[China Packaging News] as the saying goes, people rely on clothes and Buddha rely on gold. Good packaging often plays a role of bonus points. Food is no exception. Although nowadays we advocate simple packaging and oppose excessive packaging, generous, exquisite and creative packaging design still plays a key role in food marketing. In order to keep up with the rapid pace of global consumer demand changes, packaging product manufacturers always have to maintain innovation. Then, where will packaging innovative technology go in the future

the continuous change of consumer habits has prompted advanced technology to provide sufficient conditions for packaging enterprises to maintain innovation. Analyzing and exploring the future development trend of packaging can be seen from the following four aspects

traditional style

the 2012 London Olympic Games, the wedding ceremony of British Prince William and Kate Middleton, and the coronation ceremony of the Queen's crown all made the whole world feel the patriotism and pride of British people. Subsequently, the British packaging industry has also undergone corresponding changes. The outer packaging design of goods pays more attention to reflect the traditional style and nostalgic design concept, because the old brand can better reflect the sense of maturity and stability of the UK

ancient style commodity packaging not only plays an important role in the trend, but also conveys a sense of reliability. Based on this, many brands and goods can more easily get the attention of consumers, because they know that they can be trusted by the public, and packaging happens to convey this key message

personalized packaging

at present, digital printing and packaging technology is increasingly recognized by the market. With the widespread use of computer technology, short version printing products emerge in endlessly. Personalized packaging printing products have become one of the effective tools for brand business to attract customers. Coca Cola, a world-famous beverage enterprise, has put it into practical application, expanded its market share by printing personalized labels for different packaging bottles, improved its brand influence, and won high recognition in the market. It should be emphasized that Coca Cola is only the beginning. Now many brands in the market have begun to provide personalized packaging for consumers. For example, for absolute vodka, 4million unique labels are selected and can be further processed in various ways, making it a favorite of consumers

brand suppliers began to enhance enterprise influence through networking and social media. Consumers have a deeper understanding of the word private customization than before. For example, Heinz ketchup, which is especially popular on Facebook in the United States, is very popular because you can give it as a gift to your friends and lovers. At the same time, the progress of technology makes the commodity creativity richer and the cost cheaper. The rise of personalized packaging well reflects the vitality of the packaging industry

sub packaging

in order to succeed in the market, brands need to understand the potential needs of consumers. For example, convenient packaging is suitable for consumers on the road, because they have no time to open large and complex packaging boxes. New and convenient packaging, such as soft flat packaging, can extrude jam and distribute it to different people, which is a very successful case

simple packaging can also be included in the list of cute packaging, which focuses on the simple opening method. In addition, commodity packaging can also help consumers distinguish specific quantities without knowing how much they use, which makes commodity packaging look more cute

creative packaging

for brands, the ultimate goal of a good packaging is to win the attention of consumers at the first time on the supermarket shelves and encourage them to finally buy, that is, the so-called love at first sight. In order to achieve this goal, brands must convey the uniqueness of products when advertising. Budweiser beer has been very successful in product packaging. The latest beer packaging adopts a bow tie shape to attract attention. The champagne launched by Chateau taitingzhe in France is also packaged in bottles of different colors, which is finally very popular in the market

the reason why many brands' products are different is that they convey the concept of what you see is what you get. Similarly, some liquor brands choose to use old-fashioned design concepts to send reliable signals to consumers. Loyalty, simplicity and cleanliness are all important messages that brands want to convey to customers

in addition, consumers are also very concerned about environmental protection, so brands also need to reflect the environmental protection of goods on their packaging. Brown materials, neat packaging and simple design fonts can remind consumers of environmental protection

however, no matter how the packaging design and creativity are inseparable from the improvement of technology. Now, technological innovation has generated a huge impetus in the packaging industry. Heinz group and qianggong beer company strive to deliver positive energy to consumers on the outer packaging of products, showing a soft light when opening the packaging, etc. Although the current packaging industry is trying to adopt new technologies, there will still be unrealistic things. For example, it is difficult to distinguish the packages of goods sold in stores. It is always difficult for couriers to distinguish the differences between packages when delivering goods. If the brand can distinguish the packaging of goods sold from that of other e-commerce, the result will be very different

these are the problems that packaging will face and solve in the future. How should we apply these innovative technologies to specific packaging? It also needs continuous exploration in practice

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